Hyaluronic acid. To the less beauty savvy, it may sound like something you don't want to put anywhere near your face. But this wonderful acid is in fact only produced by our bodies to preserve the moisture of our skin. 

Thanks to ageing, numerous aggressive environmental factors that affect the face daily, these layers of this magical acid start to reduce. If there is an insufficient amount of hyaluronic acid in the body and also due to ageing, the skin starts to suffer as well: sensitivity, dullness, fine lines and uneven tone and texture.

Skin ageing and lack of hyaluronic acid can be compared to soil that hardens during periods of drought – just like skin slowly dries out, which causes wrinkles to appear. This is why hyaluronic acid is crucial for the skin as it helps retain the moisture on the skin’s surface. It intensively moisturizes the skin, thus making it soft, smooth and velvety. 

Hyaluronic acid is one of the more important ingredients that we use in the production of our cosmetics. It can hold up to 1,000 times its own weight in water. It also takes part in the physiological processes of collagen and elastane formation, which are molecules that make your skin elastic and firm. 

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